Cold email and WhatsApp templates for freelancers
Updated 18 October 2026
Short answer
Keep it short: greet them by business name, mention one specific problem you noticed, say what it costs them, and offer one small fix with a clear next step. Personalise the first line every time and follow up after 3–4 days.
Web design (no website)
“Hi {Business}, I searched for {service} in {city} and couldn't find your website — customers looking online may be going to competitors. I build simple, mobile-friendly sites for {niche}. Can I send you a free one-page mock-up?”
Web design (site not mobile friendly)
“Hi {Business}, your website is hard to use on a phone — the menu and phone number are cut off. Most of your visitors are on mobile. I can fix the mobile layout this week for a fixed price. Want me to send a quick preview?”
SEO (missing basics)
“Hi {Business}, your homepage has no title or description for Google, so it's hard to find for ‘{service} {city}’. I fix these SEO basics for local businesses. Shall I send the 3 changes I'd make first?”
Social media (no Instagram)
“Hi {Business}, I couldn't find your Instagram — your competitors in {city} post there every week. I set up and run Instagram for {niche}. Can I show you a sample month of posts?”
Follow-up (after 3–4 days)
“Hi {Business}, just checking you saw my message about {problem}. Happy to send the mock-up or plan for free — no obligation.”
Questions
How long should a cold email be?
Under 80–100 words. One problem, one benefit, one question.
Is it okay to message businesses on WhatsApp?
Use the business number they publish, keep it short and polite, and stop if they ask you to. Many small business owners answer WhatsApp faster than email.
How many follow-ups should I send?
Two follow-ups, a few days apart, is usually enough. Then move on.
Find your next clients today
Pick your service, a business type and a city. Get emails, phones and WhatsApp — and the reason each business needs you. Plans from PKR 499 a month.